SHEbd
year
2020
industry
cannabis
service
web + mobile ui/ux
brief
SHEbd was carving a name for itself in the hemp market by spearheading scientifically-backed, luxury CBD products for women. The simple, yet elegant packaging spoke of sophistication, free from the stigma surrounding cannabis, and shifted the narrative to one of true healing. Working alongside the Creative Director, Jaki Capozolli, I was tasked with redesigning the website to properly convey all that SHEbd was about.
web + mobile ui/ux
Focusing on SHEbd's minimalist packaging and beautiful photography, I created a website that put the scientifically-backed products front and center. White, black, gold, and green were the color palette, with soft textures and lighting to give the brand an elevated, almost luxury spa-like quality. No useless bells and whistles, the quality of the products spoke for itself.