Maya Fragrances
year
2020
industry
cosmetics + fashion
service
illustration
email + social media
brief
MAYA is a curated collection of scents that smell unique on everyone. Created by Alana Shlenker. Alana was looking to expand her business through email and social media, so alongside email marketing queen, Jamie Schindler, I created beachy and beautifully branded campaigns for her to reach out to current customers and acquire new ones. I also had the privilege of illustrating the label for her newly launched Maya No. 2, as well as revamping her previous labels.
illustration
With limited assets and no access to the original files for her labels, Alana was unfortunately not set up for MAYA to expand. After revamping the previous labels and illustrations, I then created the elegant illustration of a matching rose to perfectly compliment MAYA's base and No. 1 fragrances.
email + social media
MAYA is all about poise and a soft color palette– a slightly overcast but still peak aesthetic day on the beach. I made sure that the emails and social media posts conveyed those vibes and kept new and old fans coming back for more.