Thanks to the badass team at Holistic Industries, Strane was locked and loaded with incredible assets– rough and unpolished like collage pieces you’d toss together in a zine– but they weren’t sure what to do with them. That’s where I stepped in.

Graffiti shapes and paint splatters add movement to the black brick background, while the interactive wheat paste posters let the cultivars shine. Through punk-inspired brand imagery, gritty textures, and interactivity out the wazoo, I worked alongside the Creative Content Manager, Dan Maldonado, to make sure the site and product displays for the newly redesigned Strane were worthy of the yellow X.