SoCal Cannabar
year
2023
industry
cannabis
service
web + mobile ui/ux
app design
illustration + iconography
brief
Ryan Smiley’s SoCal Cannabar is all about fun, sun, and passing a blunt. Working alongside the COLAB LA team, I gave the brand a much needed facelift that blends chill cannabis vibes and the old-school surfer and punk worlds that built Southern California.
web + mobile ui/ux
I started off with completely revamping the design for the site, making sure the bespoke illustration of a surfing skeleton was front and center to welcome you to the world of SoCal Cannabar's chill vibes. A brighter color palette and slight redesign of their previous logo, as well as heavy focus on typography, made for a dope look inspired by cannabis and California's sunsets.
app design
I then went on to create a clean and effective app that is perfectly tailored to their diehard fanbase of event-goers. Keeping the brand and user journey flowing seamlessly from every touchpoint was always top of mind.
illustration + iconography
Matching custom iconography and a slight tweak in the logo made sure that SoCal Cannabar stood out from its competitors, even down to the most minute of details.